Every product has something to say.
Our Physical AI reads products from the design file to the factory to our agentic retail kiosks, and turns what it sees into better products, lower costs and more value recovered. Welcome to Physical AI for Commerce.
01The idea
Physical AI for Commerce is the Lifecycle Vision programme at work: every product, read against how it was made.
02The difference
A new way to see what you sold.
Barcode scanners
Identify the item.
Nothing is learned.
Manual inspection
Grades the item.
Slow, and it stays on paper.
Physical AI for Commerce
Reads the item against its design.
Every return improves the next product.
03How it works
From the returns counter to the design table.
- 01
Capture
Cameras read each item at inspection and where it comes back.
- 02
Compare
Each returned item is graded zone by zone against an unworn reference. In pilot with a major footwear brand.
- 03
Twin
Synthetic and real-world-configured digital twins, built from each product's design file, will replace the reference. In build.
- 04
Improve
What the product shows flows back to design and sourcing, and the item goes to its best next life.
04Under the hood
What's under the hood.
Twin-Grounded Vision
Reads each product against its own digital twin, design file and real-world capture. In build. The footwear pilot reads returned shoes against an unworn reference sample.
Traced Perception
Every identification records which camera, label and rule decided it. Live on our reference kiosk.
Fused Verdicts
Dozens of photos of one item become a single verdict that can be checked. Measured in a factory pilot.
Paired Grading
People and models grade the same item, and their disagreements become training data. In build.
Hybrid Data Pipeline
Detectors learn from ground-truth vision capture paired with simulated scenes, and every scan deepens learning. In build.
05Use cases
What it's for.
Product intelligence
See how products really wear, fail and age, across every return.
OutcomeBetter products. Lower cost of goods.
Factory inspection
Quality assessment, captured at source, fed real-time into product creation intelligence.
OutcomeVerdicts you can check.
Take-back and recycling
Run take-back programmes where products come back, from drop-off to recovered material.
OutcomeMore returns. More recovered.
Resale and recovery
Grade each item and route it to resale or recycling.
OutcomeMore value from every return.
06Where
Where brands are putting it to work.
Running take-back and recycling programmes for global brands, and an end-to-end engineering loop optimising entire product lines.
Talk to Labs.
Tell us what you make and what comes back. We'll show you what it can tell you.